Summary: The podcast explores the fascinating journey of Guild One, a Canadian tech company that started in the oil and gas industry, tackling complex data problems, and then made a series of bold pivots – first into blockchain technology, then into the world of ESG investing, and finally into the realm of carbon credits. Throughout their evolution, Guild One has demonstrated a remarkable ability to apply their expertise in data management and blockchain technology to tackle real-world sustainability challenges, with the potential to revolutionize how we approach climate action.
The GuildOne History Supporting the Digital Transformation
In this episode, we dive into the fascinating journey of GuildOne, a Canadian tech company that started in the oil and gas industry and has now pivoted to tackle climate change challenges using blockchain technology.
Main Topics Discussed
- GuildOne’s origins in untangling complex data problems in the oil and gas royalty world (00:00:00 – 00:01:41)
- GuildOne’s decision to venture into blockchain technology around 2015 (00:01:47 – 00:02:10)
- GuildOne’s shift towards environmental, social, and governance (ESG) investing and sustainability initiatives (00:02:28 – 00:04:24)
- GuildOne’s announcement at the Cardano Summit 2024 about their groundbreaking ecosystem developments for climate action (00:04:44 – 00:06:43)
- GuildOne’s use of blockchain to bring transparency and traceability to the carbon credit market (00:06:06 – 00:07:21)
- The potential for GuildOne’s technology to democratize climate action and enable everyday people to invest in sustainability projects (00:07:15 – 00:07:49)
Key Terms and References
- Blockchain: A decentralized, transparent, and secure digital ledger technology used to record transactions.
- Carbon Credits: Tradable certificates representing the removal or reduction of one ton of carbon dioxide emissions.
- Carbon Capture and Storage (CCS): The process of capturing carbon dioxide from industrial sources, transporting it, and storing it underground or in other secure locations.
- Environmental, Social, and Governance (ESG) Investing: An investment approach that considers a company’s environmental, social, and governance factors.
- Cardano Summit 2024: An annual blockchain conference hosted by the Cardano blockchain platform.
- Project Forest: A reforestation project by GuildOne and the Swan River First Nation, where trees are tokenized on the blockchain.
- V10N Project: GuildOne’s initiative to track and verify carbon capture and storage using blockchain technology.
What is GuildOne?
GuildOne is a Canadian technology company with a 25-year history of solving complex data challenges. They leverage modern software, blockchain technology, and data science to build a sustainable, optimized, and trusted future for global industries. Initially focused on data integration and revenue completeness in the energy sector, GuildOne has expanded its expertise to include blockchain solutions for diverse industries, including environmental sustainability and digital asset management.
What is Royalty Studio?
Royalty Studio is one of GuildOne’s flagship products, designed to help energy companies accurately track and manage complex royalty payments. It integrates data from various sources, automates calculations, and identifies potential revenue shortfalls. This allows companies like PrairieSky to maximize their royalty income and ensure revenue completeness.
How is GuildOne using blockchain technology for sustainability?
GuildOne is actively involved in developing and implementing blockchain-based solutions for climate action. One example is their work with ESG1, a blockchain ecosystem for digital carbon measurement, verification, reporting, and tokenization. This system enables traceable and immutable carbon credit data, boosting trust and transparency in the carbon market.
Can you explain the V10N project?
V10N is a project by GuildOne that demonstrates the potential of blockchain for carbon accounting and tokenization. In collaboration with partners like R3 and AWS, GuildOne developed a system to track and validate carbon sequestration at an energy facility in Alberta. They issue verified tokens representing sequestered carbon on the Cardano blockchain, showcasing the real-world application of blockchain for environmental sustainability.
What is Thunderbird and how does it benefit Indigenous communities?
Thunderbird is a GuildOne initiative focused on digital asset intelligence for First Nations. This program utilizes blockchain technology to create a secure and transparent system for managing land rights, resources, and environmental data. It empowers Indigenous communities to realize their economic interests, ensure sustainable practices, and participate in the digital economy.
What is the significance of the Corda and Cardano interoperability bridge?
GuildOne played a key role in developing a tokenization bridge between the Corda and Cardano blockchains. This bridge allows for the seamless transfer of tokenized assets, like carbon credits, between these two leading blockchain platforms. This advancement promotes interoperability and expands the reach of blockchain solutions across different industries.
What is GuildOne’s history with blockchain technology?
GuildOne began exploring blockchain technology in 2012 with Bitcoin. They researched platforms and protocols to support customer needs in reducing disputes and streamlining administration. By 2017 they were actively exploring blockchain solutions and in 2018 created the Energy Block Exchange (EBX), conducting the world’s first energy royalty transaction on blockchain.
What is GuildOne’s commitment to diversity and inclusion?
GuildOne is dedicated to fostering diversity and inclusion within the technology sector. The company actively promotes gender diversity within its team and is a supporter of organizations like the Canadian Blockchain Association for Women. Their commitment to inclusivity extends to their work with Indigenous communities through initiatives like Thunderbird.
From Oil and Gas to Climate Action: The Remarkable Journey of GuildOne
Untangling the Data Deluge in the Energy Sector
In the early 2000s, when the dot-com bubble had just burst, two individuals in Calgary, James Graham and Barry Kryser, saw an opportunity in the chaos of the oil and gas industry. They founded GuildOne, a Canadian tech company, not to chase the next big tech trend, but to tackle the data challenges plaguing the energy sector.
The oil and gas industry was drowning in a sea of data, from seismic surveys and well logs to production reports. GuildOne set out to bring order to this chaos, focusing on the complex world of oil and gas royalty payments. Their early software solutions, such as Synergy Studio and Rev Three, helped companies consolidate and make sense of their data, ultimately maximizing their royalty revenue.
Embracing the Blockchain Revolution
As GuildOne established itself as the Sherlock Holmes of energy data, the company made a bold decision in 2015 – they jumped into the world of blockchain technology. At the time, blockchain was still a relatively fringe concept, primarily associated with Bitcoin. But GuildOne saw an opportunity to bring the transparency and security of blockchain to the energy sector.
Their blockchain-based platform aimed to address issues such as disputes, inefficiencies, and the environmental impact of oil and gas operations. By partnering with industry giants like Chevron, ExxonMobil, and ConocoPhillips, GuildOne demonstrated its commitment to applying blockchain technology to real-world sustainability challenges.
Tokenizing Trees and Verifying Carbon Credits
As the world’s focus shifted towards environmental, social, and governance (ESG) investing, GuildOne made another pivotal move. They launched their ESG One division, which explored innovative ways to tackle climate change.
One of their groundbreaking initiatives was the tokenization of trees. By partnering with Project Forest and the Swan River First Nation, GuildOne created a system where each tree planted became a digital asset, a token representing a verifiable carbon sink. This allowed individuals and companies to directly invest in reforestation efforts, with the blockchain providing transparency and traceability.
But GuildOne’s ambitions didn’t stop there. They set their sights on the complex and often opaque world of carbon credits. Recognizing the need for a more robust and transparent system, GuildOne developed their V-Ten-N project. This platform uses sensors, data analytics, and blockchain technology to track the entire process of carbon capture and storage, from the point of capture to the issuance of digital carbon credits.
Democratizing Climate Action
GuildOne’s vision extends beyond just serving large corporations. They aim to empower everyday people to engage in climate action. By leveraging blockchain technology, individuals can now directly invest in and track the progress of various climate-focused projects, from reforestation to renewable energy initiatives.
This democratization of climate action has the potential to revolutionize how we approach environmental challenges. Instead of relying on the self-reporting of companies or the opaqueness of traditional carbon markets, GuildOne’s blockchain-based solutions offer a new level of transparency and accountability.
Trailblazers vs. Hype Chasers?
As GuildOne continues to push the boundaries of innovation, the question remains: are they true trailblazers or simply riding the hype wave of blockchain technology? The answer lies in their tangible actions and the real-world impact they are making.
By applying their expertise in data management and blockchain technology to tackle pressing environmental issues, GuildOne has demonstrated a genuine commitment to driving meaningful change. Their partnerships with industry leaders and their focus on practical solutions suggest that they are not merely disrupting for the sake of disruption, but rather, they are building tools that could fundamentally transform how we approach climate change.
As the world grapples with the urgent need for sustainable solutions, the story of GuildOne’s journey from the oil and gas industry to the forefront of climate action serves as a testament to the power of innovation and the potential for solutions to emerge from unexpected places.
GuildOne Timeline:
Early 2000s (2000-2006):
- 2001: GuildOne founded by James Graham and Barry Kreiser, focusing on data integration and analysis in the telecom sector.
Mid-2000s (2006-2012):
- GuildOne shifts focus to the energy sector, developing solutions for data management and revenue completeness, particularly in oil and gas royalties.
Late 2000s – Early 2010s (2012-2017):
- 2012: GuildOne begins exploring Bitcoin and the potential of blockchain technology.
- 2015: GuildOne launches Energy Studio, a suite of data intelligence tools for the oil and gas industry, featuring Royalty Studio.
Mid-Late 2010s (2017-2019):
- 2017: GuildOne intensifies research on blockchain platforms and protocols (Corda, Cardano) for application in streamlining administration and reducing disputes.
- June 14, 2018: GuildOne introduces Thunderbird Labs, focusing on rights and reconciliation using blockchain.
- February 14, 2018: GuildOne’s Energy Block Exchange (EBX) settles its first royalty contract on R3’s Corda blockchain platform.
- March 28, 2019: MIT Chancellor for Academic Advancement, Eric Grimson, joins GuildOne’s Advisory Board.
- September 18, 2019: GuildOne wins the AFE Balloting Contract from the OOC Oil & Gas Blockchain Consortium.
- October 2019: The OOC Oil & Gas Blockchain Consortium, in collaboration with GuildOne, completes a successful trial of blockchain-based authorization for expenditure (AFE) balloting.
Early 2020s (2020-2024):
- January 7, 2020: GuildOne conducts the industry’s first AFE ballot on blockchain for the OOC Oil & Gas Blockchain Consortium.
- May 27, 2020: GuildOne partners with Beatdapp to transform music streaming royalty payouts in India and Japan using blockchain.
- November 2, 2021: GuildOne launches its first IoT-verified carbon credits on the Cardano network.
- November 9, 2021: GuildOne partners with iMining to tokenize carbon credits on Cardano, aiding iMining’s net-zero commitment.
- 2022: GuildOne’s project involving tokenized trees planted as part of a rewilding initiative wins the Blockchain Research Institute’s Blockchain for Good Award.
- November 2023: At the Cardano Summit in Dubai, ESG1, GuildOne’s sustainability division, launches its tokenization bridge between Corda and Cardano blockchain platforms.
- 2023: GuildOne is named in the Forbes Blockchain 50 for its work with ExxonMobil on the AFE balloting project.
2024:
- August 2024: GuildOne’s V10N project, a digital system for carbon accounting, validation, and tokenization, launches in Alberta.
- September 2024: GuildOne continues to develop its suite of software solutions, including Royalty Studio, Facility Studio, and ESG1, to address evolving industry needs in data management, revenue optimization, and sustainability.
Company Overview:
GuildOne is a Canadian technology company with a 25-year history of providing data solutions and business intelligence to the oil and gas industry. The company specializes in:
- Data Integration & Optimization: Helping companies manage and understand their complex data for business optimization and revenue completeness.
- Royalty Management: Providing advanced solutions to identify outstanding royalty opportunities and generate revenue completeness.
- Blockchain Solutions: Pioneering the use of blockchain technology in the energy sector for applications like authorization for expenditure balloting, royalty transactions, and carbon credit tokenization.
Key Themes and Innovations:
- Blockchain for Climate Action:
- GuildOne is leveraging blockchain technology to build a sustainable future, particularly through its ESG1 division. This includes developing digital systems for carbon accounting, validation, and tokenization.
- V10N Project: A landmark initiative using blockchain to track and verify carbon sequestration at an Alberta energy site.
- Thunderbird Labs: Focusing on rights and reconciliation on blockchain, particularly for Indigenous communities.
- Tokenized Carbon Credits: Pioneering the creation and trading of tokenized carbon credits on the Cardano and Corda blockchain networks.
- “Tokenized carbon credits, offsets, and renewables may prove to be the pinnacle non-fungible token (NFT) of our lifetime.” – Mark Le Dain, Validere
- Integration of Corda and Cardano: Enabling interoperability between private and public blockchain networks for seamless asset movement and increased trust.
- “The tokenization bridge between Corda and Cardano represents a major milestone in achieving greater DLT interoperability…” – Richard Brown, CTO at R3
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Royalty Management Expertise:
- GuildOne has a proven track record of success in helping oil and gas companies manage complex royalty payments.
- Royalty Studio: A feature solution that leverages modern software, blockchain, and data science to ensure full asset value realization for royalty owners.
- “Royalty Studio delivers proven business value to the largest royalty companies.”
- Success Stories: Companies like Rife and PrairieSky have seen significant revenue gains and identified royalty income shortfalls by utilizing GuildOne’s Royalty Studio.
- Partnerships and Recognition:
- Industry Leaders: GuildOne collaborates with prominent blockchain firms like R3 and Cardano, cloud computing giant AWS, and product intelligence leaders like Validere.
- Consortia: Active participation in industry consortia like the OOC Oil & Gas Blockchain Consortium.
- Awards and Recognition:Named in Forbes Blockchain 50 2023 for its work with ExxonMobil on AFE balloting.
- Recognized for its rapid growth and innovation by Deloitte and EY.
- Awarded the “Blockchain for Good” award by Web3 & Blockchain World (W3B).
-
Focus on ESG and Indigenous Rights:
- GuildOne demonstrates a strong commitment to environmental, social, and governance (ESG) principles.
- Swan River First Nation Project: Partnered with Project Forest and the Swan River First Nation to tokenize trees planted as part of a rewilding initiative.
- “When companies come together to fund the restoration and protection of these spaces, the end result is not only Natural Capital but direct positive impact to the community members…” – Mike Toffan, Project Forest.
- Thunderbird Platform: Developed to empower Indigenous communities with data-driven insights and control over their resources.
Key Takeaways:
- GuildOne is a leading innovator in the application of blockchain technology for climate action and sustainable development, particularly in the energy sector.
- The company’s expertise in data integration and royalty management provides significant value to clients seeking to optimize revenue and business performance.
- With its strong partnerships, industry recognition, and focus on ESG and indigenous rights, GuildOne is well-positioned to be a key player in the transition to a net-zero future.
GuildOne Named in Forbes 2023 Blockchain 50 for Exxon Project
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GuildOne CEO James Graham named Technology Finalist for EY’s Entrepreneur of the Year
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